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Editor’s Note: This article is the fifth and final in a series about marketing. To see the first article click here, to see the second article click here, to see the third article click here and to see the fourth article click here. If you are still unsure about why to invest in marketing, ask yourself a simple question: "If I never ... [continue reading]

Margaret "Peg" Hinkle, MS, RD, LD passed away June 25. Hinkle was married to Dr. Robert Hinkle, a past president of the Ohio Dental Association. She was very involved in the Alliance to the Ohio Dental Association and organized dentistry. Hinkle earned her MS degree in dietetics from the Ohio State University in 1952 and worked as a consulting ... [continue reading]

Dentists are increasingly finding themselves with patients refusing recommended treatment. In many of these circumstances, where the treatment plan is elective or alternative plans exist, dentists can easily work through those issues with patients. But what about the situation where a patient refuses diagnostic services? Periodic examinations and ... [continue reading]

There’s an ad running on the radio now for a local nursing school.  It’s one of the for-profit programs that is not connected to a university or hospital.  This program’s emphasis is on “getting you done faster” and out of school and working in less time.  The ad entices potential students by claiming ... [continue reading]

July 11 was an exciting day at our house, as I am sure it was for many Northeast Ohioans. At 12:41 p.m. I received a text from my husband that King James was finally coming home! As a mom of four previously heartbroken Cavs fans, I immediately joined the fervor that was to be a part of all media headlines and is still lingering today even 15 days ... [continue reading]

My wife and I were fortunate enough to welcome a little girl into our lives about six months ago.  As many of you who have children already know, our lives have started to change considerably.  My golf handicap is creeping upward, our leisurely dinners have shortened and I am doing a lot more laundry.  Everyone seems to be ... [continue reading]

A recent study found that three of the Kellogg Company’s cereals are ranked in the top five most sugary children’s cereals. At the same time, the W.K. Kellogg Foundation, which is an independent private foundation founded by breakfast cereal pioneer Will Keith Kellogg in 1930, continues to invest millions of dollars to push for the ... [continue reading]

More than a dozen Ohio Dental Association members attended the American Dental Association's Washington Leadership Conference in May. Attendees met with their U.S. senators and representatives to talk about issues important to dentistry. Ohio attendees met with Sen. Sherrod Brown, Sen. Rob Portman, Rep. Steve Stivers, Rep. Steve Chabot, Rep. Brad ... [continue reading]

Editor’s Note: This article is the fourth in a series about marketing. To see the first article click here, to see the second article click here and to see the third article click here. You can have a great campaign and then undermine all of your efforts by choosing the wrong medium for execution. To understand how and where to place your ... [continue reading]

Have you searched for yourself on the Internet lately? There are dozens of sites devoted to reviewing and rating health care providers and most likely, one of these sites will be a top result to appear in your search. A recent study approved by the University of Michigan Medical School and published in the Journal of the American Medical ... [continue reading]