Display Ads

Display Ads

Published monthly (12 times a year), “ODA Today” serves as the main outlet for dental news in Ohio. Approximately 75% of Ohio’s dentists are Ohio Dental Association members, and by placing a display ad in “ODA Today,” you can potentially reach over 5,000 dentists and their staff each month you advertise.

Dimensions

Full page9.5” wide x 15.63” high
Half-page Horizontal9.5” wide x 7.78” high
Half-page Vertical7.08” wide x 10.38” high
Quarter-page Horizontal7.08” wide x 5.17” high
Quarter-page Vertical4.67” wide x 7.78” high
Eighth-page4.67” wide x 3.86” high
Sixteenth-page4.67” wide x 1.91” high

Advertising Rates

June rates do not apply for 12x ad placements.

Full-color Ads (CMYK)

Ad Size1-3x Rate4-11x Rate12x RateJune Rate
Full Page$1,465.00$1,390.00$1,245.00$1,758.00
1/2 Page$1,045.00$990.00$885.00$1,254.00
1/4 Page$625.00$605.00$550.00$750.00
1/8 Page$370.00$360.00$335.00$444.00

2-color Ads (Black, White and PMS 279)

Ad Size1-3x Rate4-11x Rate12x RateJune Rate
Full Page$1,200.00$1,150.00$1,030.00$1,440.00
1/2 Page$755.00$720.00$645.00$906.00
1/4 Page$460.00$440.00$380.00$552.00
1/8 Page$265.00$255.00$235.00$318.00
1/16 Page$155.00$150.00$135.00$186.00

1-color Ads (Black and White)

Ad Size1-3x Rate4-11x Rate12x RateJune Rate
Full Page$1,170.00$1,130.00$945.00$1,404.00
1/2 Page$730.00$690.00$620.00$876.00
1/4 Page$435.00$415.00$365.00$522.00
1/8 Page$240.00$230.00$205.00$288.00
1/16 Page$145.00$135.00$125.00$174.00

Artwork

  • Artwork for new and updated ads must be submitted by the 1st of the month prior to publication. (Example: Artwork for ads running in July should be submitted by June 1.)
  • Artwork for ads that have been previously submitted and scheduled to re-run as-is should be confirmed on the insertion order.

Each advertising option has its own set of standards, requirements, deadlines, and pricing. Download the 2021 Media Kit for more information.

Color

  • Full-color ads are CMYK (Cyan, Magenta, Yellow, Black). Two-color ads are black, white, and PMS 279 only.
  • One-color ads are black and white only.

Deadlines + Insertion Orders

  • Insertion orders for all ads must be submitted by the 1st of the month prior to publication. (Example: Insertion orders for ads running in July should be submitted by June 1.)
  • Download the 2021 Media Kit for more information.

File Format

The following electronic files are accepted for display advertising:

  • Adobe PDF (.pdf)
  • Joint Photographic Experts Group (.jpg or .jpeg)
  • Final EPS Image (.eps)

All graphic files must be saved in CMYK color mode. All PDF files must have embedded fonts.

In addition to the advertisement artwork, the following must be submitted if applicable:

  • Original (native) design file
  • Font files

Have questions?

For more information about our advertising program, please contact Amy Szmania via email or call the ODA at (614) 486-2700.

The submission of an advertisement or an inquiry for an advertisement does not constitute acceptance of the advertisement by the ODA. The ODA reserves the right to reject an advertisement for any reason.