Radio campaign promotes importance of seeing an ODA member dentist
The Ohio Dental Association is launching a new radio spot this month to promote oral health and patient visits with ODA member dentists.
The new radio ad features ODA President Dr. Steve Moore discussing the importance of baby teeth. In the ad, Moore explains that baby teeth are important for children’s health and development because they help children chew, speak, smile, and pay attention in school without the distraction of dental pain. He also explains that they hold space in the jaw for permanent teeth to come in.
He encourages listeners to schedule a dentist appointment with an ODA member before going back to school. This ad will run in July and August across Ohio News Network (ONN) radio stations.
The radio campaign directs listeners to associationsadvanceohio.com, where they will find a video about the importance of seeing an ODA member dentist, and they are then directed to the ADA “Find a Dentist” search feature. All member dentists benefit from the ODA advertising campaign by being listed on the Find-a-Dentist search tool, however, dentists with completed profiles have a priority listing in search results, and data shows that profiles with pictures get more clicks. Dentists can take about five minutes and log in to ada.org/myada to update their member profile. For more information about the Find-a-Dentist search feature, visit ADA.org/findadentist.
The ODA has been supporting member dentists and dental practices through a public education radio campaign targeted to consumers around the state since 2012. The radio campaign is a partnership with the Ohio Society Association of Executives (OSAE) and the Ohio News Network (ONN) that provides an opportunity for the ODA to join together with other Ohio associations within OSAE to promote ODA membership as well as support member dentists.
Other radio spots the ODA has released include “You Don’t Need Dental Insurance to go to the Dentist,” “Brush Twice a Day,” “Dentists are Doctors,” “Back to School” and “February is Children’s Dental Health Month.” In 2016, the ODA also ran a special radio spot to celebrate the ODA’s 150th anniversary.
All of the radio advertisements can be found on the ODA website at www.oda.org/about-the-oda/public-resources/. ODA members can also download some of the advertisements from the Resource Library by visiting www.oda.org/resource-library and choosing the “Advertisements” subcategory under “Practice Resources.” Once downloaded, the audio can be used by members to promote their membership in the ODA. One way this could be done is by using the audio as an “on-hold” message.
Members can also promote their membership in the ODA by downloading the 2018 ODA member logo at www.oda.org/member-center/news-media/oda-logo/.
In addition to the radio advertisements, ONN places banner advertisements online and in social media in the target market with a similar message to the radio ad that is running at that time. The banner ads also direct people to associationsadvanceohio.com.
ONN is a provider of news, weather, and sports programming for over 75 radio affiliates across the state. ONN radio stations reach more than 1 million people and cover all 88 counties in Ohio.