ODA RADIO AD ENCOURAGES BACK-TO-SCHOOL DENTAL APPOINTMENTS
The Ohio Dental Association has been supporting member dentists and dental practices through public education radio campaigns targeted to consumers around the state since 2012.
The ODA’s most recent radio and digital advertising campaign educates patients about scheduling a back-to-school dental appointment. The ad is currently running on ONN radio stations across the state. The ODA is also running ads on Facebook and other digital platforms promoting a similar message.
These ads direct listeners to associationsadvanceohio.com, where they will find a video about the importance of seeing an ODA member dentist, and they are then directed to the ADA “Find a Dentist” search feature. All member dentists benefit from the ODA advertising campaign by being listed on the Find-a-Dentist search tool.
The radio campaign is a partnership with the Ohio Society Association of Executives (OSAE) and the Ohio News Network (ONN) that provides an opportunity for the ODA to join together with other Ohio associations within OSAE to promote ODA membership as well as support member dentists.
ONN is a provider of news, weather, and sports programming for 69 radio affiliates across the state. ONN radio stations reach more than 1.1 million people each week and cover all 88 counties in Ohio.
Listen to our latest radio spot at https://www.oda.org/member-center/news-media/.