The Ohio Dental Association recently launched a radio and digital advertising campaign about seeing a dentist in our post-COVID world. The radio ad explains how regular dental care ensures that we have good oral health and good overall health. It also discusses some of the new safety measures that may be in place at dental offices in Ohio. The ad ends by highlighting the importance of seeing a dentist who is a member of the ODA. These ads are playing on ONN radio stations across the state.
The ODA is also running ads on Facebook and other digital platforms promoting a similar message and showing pictures of dentists in their new PPE.
The ads direct listeners to associationsadvanceohio.com
, where they will find a video about the importance of seeing an ODA member dentist, and they are then directed to the ADA “Find a Dentist
” search feature. All member dentists benefit from the ODA advertising campaign by being listed on the Find-a-Dentist search tool.
The ODA has been supporting member dentists and dental practices through public education radio campaigns targeted to consumers around the state since 2012. The radio campaign is a partnership with the Ohio Society Association of Executives (OSAE) and the Ohio News Network (ONN) that provides an opportunity for the ODA to join together with other Ohio associations within OSAE to promote ODA membership as well as support member dentists.
ONN is a provider of news, weather, and sports programming for 74 radio affiliates across the state. ONN radio stations reach more than 1.2 million people each week and cover all 88 counties in Ohio.