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News & Events

They should know better

by Matthew J. Messina, DDS - Executive Editor
ODA Today

Like most of you, I have become increasingly annoyed at the way the profession of dentistry is portrayed in the series of advertisements currently being aired by Aspen Dental.  While I “get it” that they are trying to be funny, I am concerned that the Aspen ads perpetuate negative stereotypes of dentists, the practice of dentistry, and the cost of dental care in general.  Advertisements like these, even if Aspen feels that they are intended…

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