Course Information
| CE Hours | 1 |
| Format | Directly interactive presentation |
| Subject | Non-clinical dental practice related continuing education |
Artificial Intelligence (AI) is rapidly transforming how dental practices market, communicate, and grow; and understanding its implications is no longer optional. In this breakout session, Kristi will break down what AI really means for dental practice marketing and communication, separating “hype” from reality. Attendees will learn how AI is already being used in areas such as phone answering, appointment scheduling, content creation, patient communication, Search Engine Optimization, ad targeting, reputation management, and analytics, and what that means for efficiency, consistency, and competitive advantage. This session will also address ethical considerations, best practices, and how to thoughtfully integrate AI tools without losing the human connection that patients value most. Attendees will leave with a clear understanding of how to leverage AI responsibly and strategically in their marketing efforts. Dentists will learn how AI platforms like ChatGPT, Gemini and Claude rank your practice when someone is searching for a dentist near them and the key steps you need to take to ensure your practice is included in that search.
Learning Objectives:
- Discover the 3 phases of employee recruitment – attention, interest, commitment.
- Hear about best practices of screening employees for maximum future performance.
- Learn techniques to spot effective succession planning.
Speakers
