Exhibitor Success & ROI Center - Webinars

2019 Webinar Presentations 

Exhibitor Success & ROI Center – Webinars

Inside YOUR Exhibiting Numbers:  Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI

Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few measure beyond the basics. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.  Download the workbook

Some comments from attendees of the live broadcast include:

  •  “This was very informational. I can apply this knowledge to other events we do.”
  • “Contains actionable information to create measurable goals and KPI’s to achieve those goals for our sales team.”
  • “I find these webinars very helpful and pick up many useful tips. I appreciate the experience Jefferson brings to the table.”
  • “Learn tools on how to maximize your time and investment at trade shows.”

Secrets of the Aisles: How to Avoid the 10 Biggest Mistakes Even Experienced Booth Staffers Make

“No matter how big or pretty your booth is or how great your products are, the single most important factor influencing attendees’ perceptions of your brand is your people. It’s what they do or don’t do in that short window of opportunity with attendees that makes the difference,” says America’s leading tradeshow productivity expert, Jefferson Davis.

86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI.

View this information-rich session by America’s leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

Improving Tradeshow Lead Management for Higher Sales Conversion

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Check out this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.

Some of the great reviews for this webinar include:
“Great way of thinking about leads vs just sales written at trade show.”
“Superb strategy to use when preparing and conducting a trade show exhibit.”
“I thought this webinar was great; well-planned content that was useful and valuable. The stats were insightful and I enjoyed the interactive portions of the webinar. Loved the handout too!”

How to Make Your ODA Annual Session Exhibit Stand Out From the Crowd

You can’t talk to attendees who walk right by. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What can you do to deliver a higher quality buyer experience, and increase leads and sales? These important questions and many more will be answered in this all new exhibitor webinar. Tune in to take a photographic journey delivering dozens of actionable ideas to improve your exhibit visibility and effectiveness.

Preeminent tradeshow expert, Jefferson Davis of Competitive Edge, discusses key factors that determine whether an attendee notices an exhibit and stops to enter, and what you can do to deliver a higher quality attendee experience.

Reviews of this webinar include:
“This webinar has good tips & tricks and reminders about exhibiting!”
“The presentation had unique ideas which I had never thought about on how to drive traffic into booth space at conventions.”

Driving Qualified Booth Traffic:  How to Attract Enough of the Right Attendees to your Exhibit

Competition for attendee’s time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to showtime. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit! Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Annual Session attendees.

Read what some participants of the live webinar had to say:
“If you want to attract the right attendee, you must listen to what Jefferson Davis has to say.”
“This was a very informative webinar. Great tips on how to have a successful booth at a dental show.”
“Great speaker, useful information.”