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Solving the mysteries of marketing: Choosing the correct advertising media

by By Lisa Schackmann - Ohio Radio News Network
ODA Today

Editor’s Note: This article is the fourth in a series about marketing. To see the first article click here, to see the second article click here and to see the third article click here.

You can have a great campaign and then undermine all of your efforts by choosing the wrong medium for execution. To understand how and where to place your marketing dollars to achieve the highest return on your investment, let’s review the…

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