About the ODA
Advertising Request Guidelines Submit an Ad
Want to reach over 5,500 dentists and their staffs each month? Advertise in the ODA Today! You can choose several ways to advertise in ODA Today:
• display advertising
• classified advertising (posted online and/or in print)
• postcard inserts
For postcard inserts please contact Amy Szmania, advertising manager at amy@oda.org.
To download the ODA Media Kit, click here.
Each advertising option has its own set of standards, requirements, deadlines and pricing. See specifications below.
Display Ads
Advertising Dimensions
| Full page | 9.5” wide x 15.63” high |
| Half-page Horizontal | 9.5” wide x 7.78” high |
| Half-page Vertical | 7.08” wide x 10.38” high |
| Quarter-page Horizontal | 7.08” wide x 5.17” high |
| Quarter-page Vertical | 4.67” wide x 7.78” high |
| Eighth-page | 4.67” wide x 3.86” high |
| Sixteenth-page | 4.67” wide x 1.91” high |
Advertising Rates
Full-color Ads (CMYK)
| Ad Size | 1-3x Rate | 4-11x Rate | 12x Rate |
| Full Page | $1,465.00 | $1,390.00 | $1,245.00 |
| 1/2 Page | $1,045.00 | $990.00 | $885.00 |
| 1/4 Page | $625.00 | $605.00 | $550.00 |
| 1/8 Page | $370.00 | $360.00 | $335.00 |
2-color Ads (Black, White and PMS 5545)
| Ad Size | 1-3x Rate | 4-11x Rate | 12x Rate |
| Full Page | $1,200.00 | $1,150.00 | $1,030.00 |
| 1/2 Page | $755.00 | $720.00 | $645.00 |
| 1/4 Page | $460.00 | $440.00 | $380.00 |
| 1/8 Page | $265.00 | $255.00 | $235.00 |
| 1/16 Page | $155.00 | $150.00 | $135.00 |
1-color Ads (Black and White)
| Ad Size | 1-3x Rate | 4-11x Rate | 12x Rate |
| Full Page | $1,170.00 | $1,130.00 | $945.00 |
| 1/2 Page | $730.00 | $690.00 | $620.00 |
| 1/4 Page | $435.00 | $415.00 | $365.00 |
| 1/8 Page | $240.00 | $230.00 | $205.00 |
| 1/16 Page | $145.00 | $135.00 | $125.00 |
Full-color ads are CMYK (Cyan, Magenta, Yellow, Black).Two-color ads are black, white and PMS 5545 only. One-color ads are black and white only.
Advertising Dimensions
File Format
The following electronic files are accepted for display advertising:
- Adobe PDF (.pdf) - preferred format
- Joint Photographic Experts Group (.jpg or .jpeg)
- Final EPS Image (.eps)
All graphic files must be saved in CMYK color mode. All PDF files must have embedded fonts.
Electronic files may be submitted via email or mailed on CD. In addition to the advertisement artwork, the following must be submitted if applicable:
- Original (native) design file
- Font files
- Full-color hard copy
Deadlines
Insertion Orders
Insertion orders for all ads must be submitted by the 1st of the month prior to publication. (Example: Insertion orders for ads running in July should be submitted by June 1.)
Artwork
Artwork for new and updated ads must be submitted by the 1st of the month prior to publication. (Example: Artwork for ads running in July should be submitted by June 1.)
Artwork for ads that have been previously submitted and scheduled to re-run as-is should be confirmed on the insertion order.
Classified Ads
Classified advertisements appear in each issue of ODA Today. The cost is $55.00 for ODA members ($88.00 for non-member) for the first 40 words. Each additional word is $1.00.
Ads may be submitted via email, mail or fax to the attention of Amy Szmania, advertising manager. Ads may also be submitted online.
Classified ads are posted in the “members only” portion of the ODA website.
The deadline to place, cancel or modify classified ads is the 1st of the month prior to the month of publication.
Postcard Inserts
The ODA offers an alternative advertising option: postcard-sized inserts at $885 for one month or $800/month for three months or more.
Display advertising specifications apply (see above).
The advertiser is responsible for creating and producing the insert and shipping it to the ODA’s printer no later than the 20th of the month prior to publication.
For more information, contact Amy Szmania, advertising manager.